Tackling fear and doubt about electric cars


Fear, uncertainty and doubt, or FUD as it has become affectionately known, keeps coming up when I talk to people about electric cars, rippling through society like an uncontrollable tsunami.

Tales of woeful range anxiety, the fear of lights going out across the country as we all plug in at exactly teatime every day of the week to charge our cars, the worry of battery life and the state of the UK’s charging infrastructure. These are just a few hot topics that I and many others work hard to combat, or at least bring the voice of balance and reason to – and we’re trying to reach as many people as we can.

I’ve been advocating for electric car uptake for almost a decade, ever since my first test drive in a Nissan LEAF in 2012, when I was blown away by the driving experience. Since then, I’ve immersed myself in both the electric car community and industry. For us relatively old-timers familiar with the experience of living with and charging our electric cars, I think it’s sometimes easy to forget that for the vast majority of people, electric cars are a new and untried technology. Everyone is at varying stages of interest and engagement.

Many people may still not realise that from 2030 we will no longer be able to buy a new petrol or diesel car or light van. There is understandable pushback on this from some quarters, and an element of mistrust (think of the push to diesel a few years ago and what happened there). 

For me personally, I’m driven by the need to clean up our local air quality. Thousands of people die too soon every year in the UK because of air pollution, with traffic emissions being one of the largest contributors, behind wood burning. I read recently that 3.1 million children in England breathe in toxic air as they walk to school every day. For me, this is reason enough to accelerate uptake of zero tailpipe-emission transport as quickly as possible. 

Clouds in the sky

And this is why I’m so excited to be heading up communications for ElectriX, powered by LV= General Insurance. ElectriX takes drivers on a journey of electric car discovery, from helping people decide whether an electric car is right for them through to understanding how to charge an electric car and what it will cost to own and run one.  

ElectriX debuted at Fully Charged OUTSIDE in September 2021, to rapturous applause. Well, we like to think so anyway. It’s a source of information and more for anyone who is thinking about making the switch to an electric car. 

"We’re giving drivers thinking about making the switch access to useful information, products and services and demystifying some of the jargon. In effect, we’re wiping away the FUD!" (Gill Nowell, 2021)

ElectriX will help meet customers’ electric car needs at every point of their journey. If you have any thoughts or comments about ElectriX, we’d love to hear from you at electrix@lv.co.uk or tweet us @LVElectriX.

Article written by Gill Nowell, Head of EV at LV= General Insurance.

A version of this blog first appeared on the Fully Charged website on 27 October 2021.