ElectriX putting the spark back into driving


LV= General Insurance recently launched ElectriX, a source of information and experience for anyone who is thinking about making the switch to an electric car. Our Head of EV, Gill Nowell, tells us why. 

Electric cars are our future, and are rapidly gaining in popularity as being great cars to own and drive. The Society of Motor Manufacturers and Traders (SMMT) data tell us that more have join Britain’s roads in 2021 than during the whole of 2010 to 2019 combined. The tide is turning in favour of zero tailpipe-emission vehicles, but we still have a long way to go.

This is where ElectriX comes in. Powered by LV= General Insurance, ElectriX plans to put the spark into driving electric, and take the hassle out of electric car ownership. We’re giving drivers thinking about switching access to useful information, products and services and demystifying some of the jargon. We’re a source of truth when it comes to zero tailpipe-emission driving. 

ElectriX takes drivers on a journey of electric car discovery, from helping people decide whether an electric car is right for them through to understanding how to charge an electric car and what it will cost to own and run one.  

Gill Nowell charging an electric car

I’m delighted to have recently joined the business to head up communications for ElectriX. It’s really important that we continue to work hard to bust some of the myths surrounding electric car ownership.

For example, LV= General Insurance research found that 40% of people across the UK are put off getting an electric car because they don’t think they can go very far. If we consider that most car journeys in the UK are probably less than 100 miles, and the average daily mileage is around 20 miles, then we start to see that electric cars will work for most people, most of the time. Especially when over half of all electric cars on the market today will go for over 200 miles on a single charge, and over one third have a range of over 250 miles. Range anxiety can pretty quickly be put to bed. 

"The ElectriX website is just the start. ElectriX will help meet customers’ electric car needs at every point of their journey. So watch this electric car space!"(Gill Nowell, 2021)

Why not take our 'Is an electric car right for me?' quiz to get started? If you've got any thoughts or comments about ElectriX, we’d love to hear from you at electrix@lv.co.uk or tweet us @LVElectriX.

Article written by Gill Nowell, Head of EV at LV= General Insurance.

A version of this article first appeared on Transport and Energy on 18 October 2021: ElectriX aims to put the spark back into driving